You see digital marketing has been made to seem way more confusing, by using
complicated jargons and terms like SEO, PPC, CTA, CTR and more... actually its pretty straight
forward.
So what is digital marketing? Digital Marketing is marketing done through use of digital
channels like SEO, Social Media, Google Ads, Facebook Ads, Instagram Ads, Email Marketing or
Website Optimization. Anything that takes place online or through use of digital media is
Digital Marketing.
Traditional Marketing vs Digital Marketing. Traditional marketing relies on tools and
mediums like newspaper, radio, TV, magazine, billboards, direct mail, paper inserts, etc and any
form of print. Digital Marketing on the other hand is made of tools like search engine
marketing, social media, content marketing, videos, email marketing, and online advertising.
The Key reasons as to why digital marketing scores high over other traditional marketing.
Laser Focus & Selective Audience Targeting
Cost Effective than running an ad in Newspaper
Actionable Reporting
Measure, Track Results of yor ad campaign.
Get Immediate Feedback, make adjustments and do optimizations immediately.
Location based Campaigns
Digital Marketing Advertising platforms / Tools
Website. Your website is the hub of your Digital Marketing World. Your website
provides information that converts prospects into customers.
SEO Search Engine Optimization is optimizing your website and content for Google and
Bing search engines, so that your site can be found online and rank higher.
Google ads It's an Online Advertising program. Create online ads to reach people
exactly when they're interested in the products and services that you offer.
Facebook ads Millions of businesses, big and small use facebook to connect with
people. Instagram ads - Inspire new audiences with engaging posts.
LinkedIn ads Reach professional target audience or launch B2B campaigns. Target them
by job title, function, industry & more.
Email Marketing Use emails to keep your customers informed about company news,
offers, product updates, build relationships and boost sales.