EMAIL MARKETING
- • MORE SALES
- • WEB TRAFFIC
- • CAMPAIGNS
For hundreds of years, businesses have found ways of being able to advertise their company and products through many types of media. Over the past two decades, a lot has changed. The technology has advanced so far, that it has opened up completely new mediums to advertise. Online marketing is now a part of our reality, for businesses, this means more opportunities and more ways to reach consumers.
Online marketing includes several types of marketing, and some of those are:
The main distinction between these types is the medium used to reach customers. Additionally, each type requires a set of strategies to be successfully implemented in a business plan. Out of all the types of online marketing, email marketing delivers the highest ROI for businesses, which is why it is so widely used. More importantly, with a much larger number of people having access to the Internet, emails are still important and a large percent of people check their email inbox daily.
Email marketing is the best marketing channel to build relationships with your existing or potential customers, and to encourage them to take desired action. The desired action can be:
Email marketing is the powerful way to engage with your ideal customer, nurture relationship and grow your business.
Top 10 reasons to Love Email Marketing.
You can send upto 40K emails for only Rs. 2000/-.
Email builds relationships with your customers. "people buy from people", approx 4.24% of visitors from email marketing buy something.
95% of consumers check their email every day. - DMA Consumer Tracker (2020). Email is the best channel for company contact, thereby ranking email as as the single-most-effective tactic for awareness, acquisition, conversion, and retention
For every $1 spent, email marketing generates $38 in ROI (Campaign Monitor).
Your email subscribers love to hear from you when they signed up for your email list.
Many email marketing services like MailChimp, Aweber, GetResponse, Campaign Monitor make your email marketing simple by managing your list, tracking email clicks, bounces, opens and automate your email campaigns.
Your own email list is your biggest business asset. No one can take those list. Through email you can have a direct line of contact with your audience.
Many email marketing services provide ready-made email templates that you can choose, thereby saving you time, help create stunning campaigns faster and more efficiently.
Email marketing allows you to segment your list based on their preferences to send customized messages.
Simply put, if you include your website link in your email then there's a high chance your customer will click on it and land it on your Website.
62% of people open email on mobile devices and remaining 38% read emails on their desktop. Responsive email templates displays your content, images, links correctly on every device.
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To make Email Marketing work you need:
You need different types of email campaigns as your audience in your email list isn't all same types of people. Promotional emails are different from lead nurturing emails, which are different from notification emails, which are different from newsletter emails. An auto-responder series of emails is one of the best ways to sell. Not everyone on your email list will open your email marketing campaign, send them re-engagement emails.
Notification emails are also knows as alerts and auto-reponders messages. They notify the recipient each time automatically, when he undertakes a specific action. For e.g., a confirmation email about a successful online purchase, congratulations on a subscription, a welcome email, a birthday email etc.
This type of email consists of coupons, discounts, gifts, that you offer to your VIP subscribers list. The goal of promotinal email is to motivate recipients to respond to a call to action, such as buying a product or entering a contest or registering for a webinar.
Newsletter is one of the most popular types of emails. These generally contain information from your blog or website, also feature the news about your company, events, announcements. By sending regular emails, you establish a connection with the readers, engage and convert them.
Lead nurture emails are a series of emails sent over several days or weeks to deepen the relationship with the subscriber. The idea behind this type of email is to convert the prospect, through your funnel to customer, through a well-defined automated series of engaging and meaningful content.
If your subscribers haven't reacted to your emails for three months, it's time to send them a re-engagement email. Read the blog Win Back Lost Customers.
You can place an ad in email newsletters of other organization. This way you'll benefit as your product will be introduced to a new target audience. Make sure you need to collaborate with companies that have the same target audience as yours.
A mailing list is a list of people who subscribe to get the email updates about your offerings. Building email list is all about Permission. Prospects or customers agree to receive information by willingly providing their contact information on your website opt-in form. (and it is not spam). The simple act of asking for permission before sending a message is what separates legitimate marketers from spammers. Permission is what build trust. Permission is what drives relevancy. Permission is the tool that turns prospects into customers and customers into loyal clients. Your opt-in, (subscribe form, register form, Join us, Sign up for our newsletters) on your website is the most cost-effective way to grow your subscribers list. Gathering emails is not easy. You need to entice online visitors
There are several methods to attract users to join your mailing list:
Email marketing is best ways to directly improve your business. Let us summarize the entire process:
Let us know if you have any question. We offer a range of tailor-made affordable services to build and manage email marketing for your business.
If you would like more information on pricing or would like to get me on board to help you with social media in any way, please email me on CLICK TO EMAIL